// Shared data for Sabrana site
const SABRANA = {
  // Direct Sabrana clients — engaged with Jelena's practice
  directClients: [
    { name: "Vilotijević Winery", note: "Wine · HoReCa" },
    { name: "Sanmilend Farm", note: "Agriculture · Lifestyle" },
  ],
  // Brands represented during prior in-house and agency roles
  // (Smart Vision, Represent Communications, Temet Winery)
  agencyClients: [
    { name: "Philips", note: "Consumer electronics" },
    { name: "Philip Morris", note: "FMCG" },
    { name: "Miele", note: "Home appliances" },
    { name: "Velux", note: "Architectural" },
    { name: "Geberit", note: "Sanitary" },
    { name: "Turkish Tourism Office", note: "Travel & culture" },
    { name: "Temet Winery", note: "Wine — in-house role" },
  ],
  services: [
    {
      num: "01",
      title: "Public Relations",
      body: "Press releases, media outreach, crisis and corporate communications. Securing coverage in national and specialised outlets.",
      deliverables: ["Media strategy", "Press releases & articles", "Coverage reporting", "Spokesperson prep"],
    },
    {
      num: "02",
      title: "Social Media Management",
      body: "Editorial calendars and content that sounds like your brand — across Instagram, TikTok, and LinkedIn — built around a clear communications spine.",
      deliverables: ["Content planning", "Copy & creative direction", "Community management", "Performance reporting"],
    },
    {
      num: "03",
      title: "Influencer & Partnerships",
      body: "Handpicked collaborations with creators and cultural partners. From brief to contract to content approval to final report.",
      deliverables: ["Talent selection", "Budgeting & contracts", "Campaign execution", "Reach & engagement analysis"],
    },
    {
      num: "04",
      title: "Events & Moderation",
      body: "On-stage hosting, panel moderation, and end-to-end event communications — trade fairs, launches, winery tastings, press days.",
      deliverables: ["Run-of-show", "MC & moderation", "Press logistics", "Post-event recap"],
    },
  ],
  cases: [
    {
      engagement: "Direct · Sabrana",
      tag: "Wine / HoReCa",
      client: "Vilotijević Winery",
      title: "Building the voice of a family winery, bottle to feed.",
      copy: "Ongoing PR and social partner: brand voice, press relationships, content calendar across Instagram and TikTok, and representation at wine fairs and tasting events in Serbia and the region.",
      kpis: [
        { k: "Engagement", v: "Retainer" },
        { k: "Channels run", v: "IG · TikTok · PR" },
        { k: "Fairs attended", v: "6+" },
      ],
    },
    {
      engagement: "Direct · Sabrana",
      tag: "Agriculture / Lifestyle",
      client: "Sanmilend Farm",
      title: "Telling the story of a working farm to a city audience.",
      copy: "Communications and content for a family farm: positioning, visual narrative, social media, and seasonal campaign moments built around the calendar of the farm itself rather than the algorithm.",
      kpis: [
        { k: "Engagement", v: "Retainer" },
        { k: "Discipline", v: "Comms · Social" },
        { k: "Reach growth", v: "+62%" },
      ],
    },
    {
      engagement: "Agency · Represent Communications",
      tag: "Beauty / Retail",
      client: "Haircare launch (Represent Communications)",
      title: "A haircare launch that owned its category week.",
      copy: "Multi-platform campaign planning combining Instagram and TikTok formats. Influencer activity planned around seasonal peaks and defined budgets — delivered as part of an account team at Represent Communications.",
      kpis: [
        { k: "Reach uplift", v: "+38%" },
        { k: "Media placements", v: "24" },
        { k: "Platforms", v: "IG · TikTok" },
      ],
    },
    {
      engagement: "Agency · Smart Vision",
      tag: "Corporate / Media",
      client: "Multi-brand press desk (Smart Vision)",
      title: "Daily press operations across four verticals.",
      copy: "Prepared and executed PR campaigns, organised events, maintained daily communication with media representatives, and produced quarterly coverage reports — as account executive at Smart Vision, on behalf of brands including Philips, Miele and Velux.",
      kpis: [
        { k: "Duration", v: "2.5 yrs" },
        { k: "Events produced", v: "18" },
        { k: "Press contacts", v: "120+" },
      ],
    },
  ],
  journal: [
    {
      date: "March 2026",
      tag: "Note",
      title: "Why PR still starts with the phone call.",
      dek: "Tools come and go. The thing that actually moves a story is a journalist who trusts your word — and that is built one call at a time.",
    },
    {
      date: "January 2026",
      tag: "Playbook",
      title: "A calmer calendar: planning content around the season, not the algorithm.",
      dek: "A short argument for letting the year — not the feed — set the rhythm of a brand's voice.",
    },
    {
      date: "November 2025",
      tag: "Essay",
      title: "What a winery taught me about brand consistency.",
      dek: "On showing up the same way across a tasting, a trade fair, a TikTok — and why the bottle is the easy part.",
    },
  ],
  process: [
    { num: "01", title: "Listen", body: "A proper brief. I read everything, then ask the second round of questions." },
    { num: "02", title: "Frame", body: "A one-page comms spine: audience, message, proof, cadence. Everything downstream hangs from it." },
    { num: "03", title: "Make", body: "Plans, press lists, content, decks, partners. Hands-on, not just advisory." },
    { num: "04", title: "Measure", body: "Honest reporting. What ran, what landed, what to do differently next quarter." },
  ],
  testimonials: [
    {
      quote: "Jelena runs a launch like a metronome. She is the reason our trade coverage actually happened on time.",
      name: "Head of Brand",
      co: "Wine & spirits, Belgrade",
    },
    {
      quote: "A rare mix — she can hold a room on a stage and send a press release that doesn't need editing.",
      name: "Marketing Director",
      co: "Consumer electronics, CEE",
    },
  ],
  contact: {
    email: "hello@sabrana.co",
    phone: "+381 63 199 55 22",
    city: "Belgrade, Serbia",
    hours: "Mon – Fri · 09:00 – 18:00 CET",
    ig: "@sabrana.co",
    li: "jelena-marinkovic",
  },
};

window.SABRANA = SABRANA;