I started in journalism — the Faculty of Political Sciences at the University of Belgrade — and moved into communications on the other side of the desk. Four and a half years later, the brief hasn't changed: say the true thing, say it well, and help someone else hear it.
Most of those years were spent inside agencies and in-house teams — as an account executive at Smart Vision and Represent Communications, and as brand manager at Temet Winery — with internships earlier at the Faculty of Political Sciences and the Yugoslav Drama Theatre. In those roles I worked on accounts for Philips, Philip Morris, Miele, Velux, Geberit and the Turkish Tourism Office, among others.
Sabrana is the next chapter: a small independent practice, with Vilotijević Winery and Sanmilend Farm as the first direct clients. Remote from Belgrade, in Serbian, English or Turkish, for brands who want a communications partner rather than a supplier.
Faculty of Political Sciences, Belgrade · Journalism, 2016 – 2023
London School of Public Relations · 2025 – 2026
Serbian (native) · English · Turkish
Belgrade · working remotely, CET hours
Haircare campaign of the quarter, 2025
Winery brand relaunch — finalist, 2024
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Occasional essays on public relations, content, and the way small brands make big moments.
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